If you’re a qualified electrician working hard on the tools, but you’re not seeing regular enquiries through your website (or worse, don’t have one), you’re missing out on a massive opportunity.
Today, most UK homeowners and businesses search online when they need electrical services. Whether it’s an emergency call-out or a full rewire, your online presence can be the deciding factor in whether they call you — or your competition.
In this post, we’ll break down how electricians can grow their online presence, attract more local customers, and build a business that keeps the phone ringing.
Think about how most customers find you. These days, it’s not through the phone book or shop window – it’s Google.
They search terms like:
If your business isn’t showing up in those search results, you’re losing customers to someone who is.
Fact: 90% of consumers in the UK use online search to find local service providers, including electricians.
A clean, mobile-friendly website is the foundation of your online presence. It shows customers that you’re:
✅ A clear list of services (e.g. rewiring, fault finding, consumer unit upgrades)
✅ Areas you cover
✅ Qualifications (e.g. NICEIC, Part P registered)
✅ Customer reviews
✅ A photo gallery of completed work
✅ Call-to-action buttons (Call Now, Get a Quote, etc.)
A great website builds trust before the customer even picks up the phone.
It’s not enough to just have a website — you need to appear when people search for your services locally. That’s where Local SEO comes in.
Also, make sure your Google Business Profile is fully set up with:
This helps you appear in the “3-pack”, the top map listings that most customers click on first.
Nothing builds trust like real feedback from happy clients. Ask customers to leave a review on:
Then display these reviews proudly on your website and social media. A few five-star reviews could be the reason someone chooses you over another spark.
Before and after photos, job walk-throughs, and even short video clips can give potential customers confidence in your abilities. This is especially useful for:
Add these to your website’s gallery and social feeds regularly.
While your website is your base, platforms like Facebook and Instagram help you stay visible and build relationships.
Post things like:
Consistency builds familiarity, and when someone needs an electrician, they’ll think of you first.
At Click Through Labs, we specialise in helping UK tradespeople — especially electricians — get online, get found, and grow their businesses.
We create:
You stay focused on the tools, we’ll handle the tech.
If you’re ready to take your business to the next level, start with a website and digital strategy that works as hard as you do.
Let’s build your online presence, and help you book more jobs, faster.